How can I track IntakeQ form submissions and bookings in Google Ads?

Below is an overview of how you can track form submissions and bookings from IntakeQ with Google Ads conversion tracking.

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1. Confirm the Possibility of Custom Code Injection

• Check with IntakeQ:
  Verify if IntakeQ offers the ability to insert custom JavaScript code on your confirmation pages (for example, the “Thank You” page after a form submission or booking). Many platforms require that the conversion tracking code be placed only on pages users land on after a conversion event.

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2. Create a Conversion Action in Google Ads

• Log in to Google Ads:
  Navigate to the Tools & Settings menu and select “Conversions.”

• Define your conversion:
  Create a new conversion action for each event you want to track (one for form submissions; another for bookings). Specify the conversion value, count, and other parameters according to your needs.

• Get the conversion code snippets:
  Google Ads will provide you with a Global Site Tag (if not already installed) and an event snippet for the conversion. The event snippet might look something like this:

  HTMLCopied
  <!-- Global site tag (gtag.js) - Google Ads -->
  <script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXXXXX"></script>
  <script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());
    gtag('config', 'AW-XXXXXXXXXX');
  </script>
  
  <!-- Event snippet for Form Submission Conversion -->
  <script>
    gtag('event', 'conversion', {
      'send_to': 'AW-XXXXXXXXXX/abcDeFGhijkLMnoPqR',
      'value': 1.0,
      'currency': 'USD'
    });
  </script>

  Replace the placeholder IDs and conversion parameters with those provided by Google Ads.

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3. Implement the Code on IntakeQ

There are two ways to implement the tracking code based on what IntakeQ supports:

• Directly on a Custom “Thank You” or Confirmation Page:
  If IntakeQ allows you to use a custom confirmation page after a form is submitted or a booking is made, insert the Google Ads conversion snippet on that page. Each conversion action (form submission, booking) should have its corresponding event snippet.

• Through Google Tag Manager (GTM) if Available:
  If IntakeQ supports GTM, you can manage and fire conversion tags using triggers based on URL changes or form submission events. The GTM container would include your Google Ads conversion tag, and the corresponding triggers would be set up for the events of interest.

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4. Testing the Integration

• Google Tag Assistant:
  Use the Tag Assistant browser extension to confirm that the Google Ads tags are firing on the conversion page.

• Conversion Reporting:
  After implementation, monitor the Google Ads conversion reports to ensure that the events are being recorded correctly. This may take a few hours to show up in your account.

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Final Notes

• Platform Limitations:
  If IntakeQ does not support direct insertion of JavaScript code on the conversion or confirmation page, you might need to work with IntakeQ support or consider server-side tracking solutions.

• Contact Support if Needed:
  Both IntakeQ and Google Ads support teams can provide further assistance if you encounter integration challenges.

By ensuring that the appropriate Google Ads code is triggered upon successful form submissions or bookings, you will be able to track these conversions effectively through your Google Ads account.